Who is your Target Market?

The Biggest Mistake Most Marketers Make

So why small? Because the biggest marketing mistake most marketers make is marketing too big. I’ll say to somebody, “What’s your target market?” The guy says, “Salt Lake City.” “Terrific. If we send one postcard once-a- year to every adult in Salt Lake, which can hardly be called an intensive campaign, what’s our budget have to be?” “A quarter of a million dollars.” “How much you got?” “$600.”

Problem. You want a formula? Here’s a formula. Somehow, preferably by science, by strategy, by demographics, psychographics, but if necessary by personal preference or bias, but somehow, you have to shrink the size of your target market so that whatever resources you’re willing to commit allow you to have big impact. Somehow, you have to shrink the size of your target market, so whatever resources you’re willing to commit allow you to have big impact.

There’s absolutely no point in jumping up and down in the ocean and thinking you’ve done something. You want to jump up and down in a puddle. You can move from one puddle to the next, but you want to work puddles, not oceans, small, carefully selected. We talked about the power of selection of target marketing. Carefully selected, manageable.

Manageable means either they are all in the same place or they all belong to the same thing, or they all read the same thing, or they’re all available in the same place somehow we can affordably, effectively and efficiently reach them. Small, carefully selected, manageable target market set out to become the dominant presence in the target market in as short a period of time as possible. One really good place to start is the internet. Sites like Facebook, Twitter, Youtube & Myspace are really good places to locate your Target Market. Just Identify a targeted group of people, start building a relationship I.E “People do business with people they Trust like & respect”. If you can’t do this then you shouldn’t move on with your Prospect. Add value show them that you care by listening “Remember you’re the Expert & this builds trust”. Then show them how “YOU” the Expert/Leader can solve their pain with your Information product or service. Using this process will separate you from 97% of the people in your Industry.

For more info on Building an Online Attraction Marketing System Visit
http://KenneyConwell.com

Developing A Basic Marketing Plan

1.The first main issue in marketing is right message. What is that message, marketing message?

-What do you say to your marketplace, to your past, present and future prospects, clients and customers that is compelling, magnetic, and cannot be ignored?
-Do you have a great marketing message?
- What is your Unique Selling Position (USP) what differentiates you from all competition direct, and indirect?

Master this question , you must answer this for all prospective clients

Why should I, your prospect, choose to do business with you versus any and every other option available to me in your category? Why should I choose to do business with you versus any and every other option available to me in your category?

2.Who do you say it to, and by deliberate strategy who do you not say it to?
-You must be efficient in your marketing, Are you efficient?
-Are you smart about this?
-Target Marketing at its best (you must find a niche) A carefully selected group of people that you can farm, grow, nurture, and constantly market to this group of people

Three things to keep in mind: Idenitify your Target Customer

The first one on the list is basic geographic target marketing. Come up with a geographical area in which most of your prospects reside.

Demographics are statistical information about groups of people, because birds of a feather really do flock together. Demographics are like head of household, occupation, income, do they have kids, not have kids, that sort of thing.

Psychographics are even more interesting, because they’re predictive of buying behavior. Psychographics have to do with what interests people: what magazines do they subscribe to, what books do they buy, what products do they buy, what have they spent money on, how much money have they spent, how frequently do they spend money.

3. The media, how you deliver the message to the market. "The Internet is changing the way we do business"
-Do you do that effectively?
-Do you do that affordably?
-Do you do that efficiently?
-Do you do that in a way or no manual labor and magnetically attracts people to you?
These are just some quick things to think about when starting a new small business.
Now Take Action
For more info on building an attraction Marketing System visit
http://KenneyConwell.com

Attraction Marketing & Becoming a Leader

Hello,

Thanks for stopping by my blog. My goal is to help is to provided you with the best content available to grow your business. I know a lot of people (myself include) feel that there May be some Magic formula that is going to grow there business with the blink of an eye. That you can just buy some system, join some company, get tons of leads & bam your successful. I am here to tell you that is not true. Success in this Industry is neither magical nor mysterious, it is merely the natural consequence of consistently applying the basic fundamentals. I came across a gentleman named Mike Dillard he teaches the concept of Attraction Marketing. His principles on Attraction Marketing are going to totally change the way you Attract Prospects to your Business. In order to become a Top Earner In the Direct-Sales Network Marketing Industry you must become a leader. Your success is not to be perused; it is to be attracted by the person you become. So your probably wondering what point I am trying to make. In order to go where you see yourself you must become that person. Mike Dillard does a really good job of explaining the process necessary to start the Journey all the top earners have taken. To get access to a simple system to become "Magnetic" go to http://www.KenneyConwell.com