Developing A Basic Marketing Plan

1.The first main issue in marketing is right message. What is that message, marketing message?

-What do you say to your marketplace, to your past, present and future prospects, clients and customers that is compelling, magnetic, and cannot be ignored?
-Do you have a great marketing message?
- What is your Unique Selling Position (USP) what differentiates you from all competition direct, and indirect?

Master this question , you must answer this for all prospective clients

Why should I, your prospect, choose to do business with you versus any and every other option available to me in your category? Why should I choose to do business with you versus any and every other option available to me in your category?

2.Who do you say it to, and by deliberate strategy who do you not say it to?
-You must be efficient in your marketing, Are you efficient?
-Are you smart about this?
-Target Marketing at its best (you must find a niche) A carefully selected group of people that you can farm, grow, nurture, and constantly market to this group of people

Three things to keep in mind: Idenitify your Target Customer

The first one on the list is basic geographic target marketing. Come up with a geographical area in which most of your prospects reside.

Demographics are statistical information about groups of people, because birds of a feather really do flock together. Demographics are like head of household, occupation, income, do they have kids, not have kids, that sort of thing.

Psychographics are even more interesting, because they’re predictive of buying behavior. Psychographics have to do with what interests people: what magazines do they subscribe to, what books do they buy, what products do they buy, what have they spent money on, how much money have they spent, how frequently do they spend money.

3. The media, how you deliver the message to the market. "The Internet is changing the way we do business"
-Do you do that effectively?
-Do you do that affordably?
-Do you do that efficiently?
-Do you do that in a way or no manual labor and magnetically attracts people to you?
These are just some quick things to think about when starting a new small business.
Now Take Action
For more info on building an attraction Marketing System visit
http://KenneyConwell.com